quickstart

Reinventing Capitalism with Hunter Lovins

A VERY unique guest

Join us for an inspiring session with Hunter Lovins, a renowned leader in sustainability and environmental advocacy and member of the executive committee of the Club of Rome. With over four decades of experience, Hunter has been at the forefront of global efforts to harmonize economic, environmental, and social systems for the benefit of communities worldwide. Don’t miss the opportunity to hear directly from one of the most influential voices in sustainability and learn how her insights can guide us toward a more resilient and prosperous future.

unique INSIGHTS

In our exclusive session, we delve into Hunter's groundbreaking work in Natural Capitalism and Regenerative Economics, emphasizing the synergy between economic prosperity, ecological health, and social equity. Discover how to seamlessly incorporate sustainability into your business strategies to enhance customer satisfaction and boost profitability. Explore innovative practices that leverage energy efficiency, renewable agriculture, and circular economics. And be part of a stimulating discussion on whether regenerative economics holds the key to addressing the complex challenges facing the business world today.

✿ A Finer Future By Hunter Lovins


Our recommended reading for the session is  "A Finer Future" by Hunter Lovins, Stewart Wallis, Anders Wijkman, and John Fullerton. It is a critically important book for our times, addressing the deep environmental and social challenges that threaten our collective well-being. The authors provide a comprehensive vision of a sustainable future, grounded in practical solutions and regenerative economic principles.


book summary
Humanity is in a race with catastrophe. Is the future one of escalating global warming, millions of migrants fleeing failed states, deepening inequality, and gridlocked politics? Or can it be a future where empowered entrepreneurs and innovators build a world that works for everyone? "A Finer Future" addresses these pressing questions with urgency and optimism.

"A Finer Future" begins by diagnosing the problem: society's addiction to an unsustainable economic paradigm. This addiction, rooted in the post-World War II era known as the Great Acceleration, is characterized by rapid economic and population growth fueled by cheap oil and the relentless pursuit of GDP growth. The authors explain how GDP, while useful for measuring economic activity, fails to account for social and environmental well-being, leading to detrimental side effects such as climate change, resource depletion, and inequality.

Despite widespread awareness of the problems associated with continuous economic growth, progress has been slow. The initial chapters explore why society has not solved these issues, focusing on the concept of societal addictions and social traps. They discuss the need for a crisis to catalyze recognition of the problem and examine historical examples of societal collapses and transformations to provide insight into potential pathways for change.

In the chapter "Tell Me A Better Story: Regenerative Economics," the authors introduce the concept of Regenerative Economics, which is central to the book's thesis. This paradigm presents a new vision for how the world could function, emphasizing the importance of ecosystem services, sustainable scale, fair distribution, and efficient allocation. The central argument advocates for moving beyond GDP to more holistic measures of success that reflect true societal well-being, such as the Genuine Progress Indicator (GPI).

The book not only presents a new paradigm but also creates a vision for a sustainable and desirable future through the lens of regenerative economics. The authors discuss the role of cultural evolution and scenario planning in envisioning alternative futures. They emphasize the importance of the UN Sustainable Development Goals (SDGs) as a crucial first step and explore what a sustainable wellbeing economy could look like.

Practical steps needed to transition from the current state to a sustainable future are detailed in subsequent chapters. The authors argue for a broader view of property rights and common assets to support sustainable practices and equitable distribution of resources. They delve into corporate transformation, moving money from harm to healing, and growing a finer future through sustainable agriculture and renewable energy.

The book highlights the role of international organizations like the United Nations, national governments, and local communities in driving the necessary changes. It also emphasizes the need for new or reformed institutions that can support sustainable practices and equitable resource distribution.

Overall, "A Finer Future" provides a comprehensive framework for understanding and overcoming the societal addiction to unsustainable economic growth, offering a path towards a more sustainable and desirable future.

✿ About Hunter Lovins
 
Hunter Lovins is a distinguished author, speaker, and advocate for sustainable business practices and regenerative economics. As a pioneer in Natural Capitalism and Regenerative Economics, she champions the integration of ecological sustainability with economic development, highlighting innovative solutions that enhance environmental health, social equity, and long-term profitability. With a career spanning several decades, Hunter has impacted numerous organizations and governments worldwide, fostering discussions on how businesses can thrive while positively contributing to the planet. She founded Natural Capitalism Solutions (NCS), a nonprofit dedicated to providing innovative and practical sustainability solutions for businesses, governments, and communities. Additionally, she teaches sustainable business principles at academic institutions around the globe, shaping the next generation of responsible leaders. She continues to be a pivotal figure in the global sustainability movement.

  • Prof. Hunter Lovins is a renowned professor of sustainable business at Bard MBA and a Master at the Chinese De Tao Academy, where she helped launch the Institute for Green Investment in Shanghai. She is also a Fellow of the Fowler Center for Business as an Agent of World Benefit at Case Western University. Throughout her academic career, Hunter has been dedicated to educating the next generation of leaders in sustainable management, entrepreneurship, and social enterprise.
  • Beyond academia she is President and Founder of Natural Capitalism Solutions (NCS), a non-profit dedicated to helping companies, communities, and countries implement regenerative practices profitably. She is a founding partner of Principium, an impact investing firm, and a founding mentor at the Unreasonable Institute, where she coaches social enterprises globally. Hunter has consulted for a wide array of industries and governments, including Unilever, Walmart, Royal Dutch Shell, and the United Nations, providing strategic insights into sustainable business practices and policies.
  • Hunter Lovins has authored fifteen books and hundreds of articles on sustainability, with her work being recognized globally. Her best-known book, "Natural Capitalism," won the Shingo Prize and has been translated into more than three dozen languages. She has received numerous awards, including the European Sustainability Pioneer award, the Right Livelihood Award (often referred to as the "Alternative Nobel Prize"), and the Rachel Carson Award. Time Magazine named her a Millennium Hero for the Planet, and Newsweek recognized her as a Green Business Icon.

THE PARADIGM

Regenerative Economics

“We have a vision and all the technologies we need to make a good start at crafting a life of dignity and quality for all people on Earth."


Find here our initial analysis of values, institutions and theory of change.


Introduction to the approach

Regenerative Economics represents a paradigm shift from the traditional extractive and linear "take-make-dispose" economic models that prioritize growth and profit at the expense of environmental and social well-being and which have dominated industrial society.

  • In the "Anthropocene", humans are now the dominant geological force on planet Earth. Radioactive residue of nuclear testing is found in geological deposits; human releases of COs from fossil fuel combustion have changed atmospheric and oceanic chemistry. DuPont's chemical perfluorooctanoic acid is in the tissues of polar bears and all humans. Plastic pollutes the guts of 90 percent of seabirds, and microplastics are ubiquitous. 
  • We are facing a daunting array of challenges, driven by exponential growth in population, overuse of resources, and the resulting pollution, loss of biodiversity, and declining availability of life-support systems. If unchanged, our ideological belief that we have to maintain exponential growth in gross domestic product (GDP) will result in economic collapse.
  • We need a new vision, recognizing that GDP alone does not measure well-being and that natural capital and ecosystem services must be valued. We need strong sustainability through regenerative practices, moving away from jobless growth, and fostering meaningful contributions and livelihoods. Economic theory and practice must address system nonlinearity and tipping points, and prepare for greater environmental damage than current models predict. 
  • In essence, a regenerative economy seeks to restore and enhance the natural ecosystems upon which we depend, creating economic and social systems that are self-sustaining, equitable, and restorative, both socially and environmentally. It is inspired by natural ecosystems where resources are continuously cycled and regenerated. The approach emphasizes sustainability, equity, and resilience, with the ultimate goal of creating a thriving system where human activities contribute positively to the environment and society. On this basis, financial systems need to integrate sustainability values, write off stranded assets and excessive debts, and shift focus from shareholder to stakeholder value. 
  • The regenerative economy integrates principles from ecological economics, circular economy, and regenerative design ("biomimicry"), advocating for a deep transformation in how we produce, consume, and value resources. However, the term is used ambiguously and definitions may also include ideas from participatory democracy, positive psychology, deep ecology or natural mysticism.

While the current economy focuses on optimizing the "risk-adjusted return on capital", a regenerative economy aims to promote flourishing life within ecological boundaries, ensuring that all basic human needs are met and social stability is maintained. In this view, societal wealth and well-being should be measured by the increase in quality and quantity of all different capitals —natural, cultural, human, and manufactured—rather than merely by sales or financial flows.


At the core of the regenerative economy lies a set of values and beliefs that challenge the fundamental assumptions of the current "fast turnover" economic paradigm. Our existing economic model has been designed to maximize financial and built capital, often at the expense of human and natural capital. When environmental costs are accounted for, most industries would struggle to be considered profitable. In contrast, the regenerative economy prioritizes the health and resilience of ecosystems, understanding that human well-being is deeply intertwined with the health of the natural world. Ignoring climate change will lead to escalating risks, from physical disruptions to financial losses, while high levels of inequality pose a serious threat to social stability.

The core beliefs of the regenerative economy include:

  • Interdependence and Common Good: Acknowledging the interconnectedness of all life forms and systems, and the necessity for economic activities to contribute positively to the health of the entire ecosystem.
  • Sustainability and Stewardship: Focusing on long-term ecological balance rather than short-term profits, ensuring that economic activities do not deplete natural resources beyond their ability to regenerate.
  • Human dignity and Equity: Committing to the fair distribution of resources and opportunities, addressing social inequalities, and fostering inclusive growth. This encompasses not only material resources but also opportunities for meaningful participation in economic, social, and political life. The regenerative economy emphasizes a long-term perspective, prioritizing intergenerational equity and the well-being of future generations.

On this basis, a regenerative economy is envisioned as a system that balances individual needs with collective well-being,integrating effective management of common natural resources with local and global cooperation. The economy focuses on empowering communities through strong local governance, supporting local businesses, and ensuring that essential needs like energy and food are met locally. Economic security is a core aim, ensuring that everyone has access to basic resources and opportunities, while fostering creativity and innovation. The economy values contributions to society in a fair and inclusive manner, whether through meaningful work, artistic endeavors, or environmental stewardship, and aims to recognize and reward these contributions.

A regenerative economy builds on the concept of "natural capitalism" which highlights several principles:

1. Radical Resource Productivity: emphasizing the need to drastically increase the efficiency of resource use in order to reduce waste, pollution, and resource depletion. By improving the productivity of natural resources, businesses can lower costs, reduce environmental impact, and conserve resources for future generations. This principle advocates for the use of innovative technologies and practices that maximize the value obtained from each unit of resource. For instance, renewable energy technologies such as solar and wind power are essential for decarbonizing the economy and reducing reliance on fossil fuels. Similarly, precision agriculture technologies can enhance the efficiency and sustainability of food production, reducing the need for chemical inputs and minimizing environmental impact.

2. Biomimicry: involving the design of industrial systems that emulate natural processes and cycles. In nature, waste from one process becomes input for another, creating a closed-loop system where resources are continually recycled. This principle encourages industries to use a whole system approach to redesign their products and processes to mimic these natural systems, minimizing waste and pollution while enhancing sustainability. Biomimicry also promotes the idea of creating products that are more durable, adaptable, and environmentally friendly.

3. Service and Flow Economy: shifting the focus from selling products to providing services. Instead of focusing on the sale of physical goods, businesses would offer services that meet customer needs while reducing resource consumption. For example, instead of selling lighting equipment, a company could sell "lighting as a service," where they retain ownership of the equipment and are incentivized to provide efficient, durable, and upgradable solutions. This principle encourages a shift towards leasing, sharing, and product-life extension models that reduce the overall demand for resources.


On this basis, one of the central concepts of regenerative economies is the circular economy, which seeks to close the loop on production and consumption by designing products and processes that minimize waste and maximize the reuse of materials. In a circular economy, products are designed for longevity, repairability, and recyclability, reducing the demand for virgin resources and mitigating environmental degradation. Moreover, digital technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) can facilitate the transition to a regenerative economy by improving resource management, enabling transparency in supply chains, and supporting the development of new business models based on sharing, collaboration, and circularity.

4. Restoring Natural Capital: recognizing the need to invest in and restore the health of natural systems. Businesses and societies must actively work to regenerate and sustain the natural capital—such as forests, water sources, and biodiversity—that supports life and economic activity. This includes practices such as sustainable agriculture, reforestation, and conservation, ensuring that natural resources are preserved and enhanced for future generations.

5. Human and Social Capital: recognizing the value of human ingenuity, creativity, and social cohesion as essential elements for achieving a sustainable economy. Businesses should invest in human capital through education, training, and fair labor practices, and foster social capital by building strong, resilient communities.

To transition to a regenerative economy, a dual approach is required: short-term actions to buy time and long-term strategies for systemic change. In the short term, we focus on enhancing resource productivity and deploying existing technologies to address immediate challenges and prevent further crisis escalation. This involves improving efficiency, optimizing resource management, and preventing rebound effects. In the long term, we aim to establish a regenerative economy by adopting circular material flows and regenerative agriculture, substituting non-renewable materials with renewables, driving technological innovation, and implementing banking reform and economic incentives to support sustainable practices.

The transition to a regenerative economy requires a deep and systemic transformation, recognizing the complexity and interconnectedness of social, economic, and ecological systems. It emphasizes systems thinking, based on the importance of relationships and feedback loops within complex systems, seeking to identify leverage points where interventions can lead to significant positive change.

A) Political Institutions

Governments play a vital role in establishing regulatory and policy frameworks that encourage regenerative practices and discourage harmful, extractive activities. To manage a growing population and simultaneously boost per capita income in low-income countries, we must combine efficiency-enhancing technologies with circular material flows and use economic instruments to manage demand, promote behavioral changes, and leverage new technologies to enable economic prosperity in fundamentally different ways.

  • Strengthening recycling and reuse targets can reduce waste and residues, with limits on waste incineration to capture value post-first-use.
  • Policies should be introduced or enhanced to promote renewable energy through feed-in tariffs, tax credits, and green certificates and stop subsidies for non-renewable energy
  • It is essential to incorporate external costs, such as pollution and natural capital loss, into market prices. This might include policies such as carbon pricing.
  • New product design requirements should focus on ease of repair, maintenance, and dismantling to combat obsolescence.
  • Establishing standards for product categories will facilitate better reuse and recycling, especially for challenging materials like plastics.
  • Public procurement should incentivize business models that prioritize sustainable performance and energy efficiency over product sales and (lowest) price.
  • Governments should support research and development and direct investments in green technologies, circular economy and renewable infrastructure
  • Material efficiency must be integrated into climate mitigation strategies to maximize emission reductions from extended product lifecycles and improved recycling rates.
  • Introduce or enhance taxes on undesirable activities, such as excessive resource use or pollution to incentivize sustainable practices and job creation. Reduce taxes on labor and income, and reduce taxes for activities that encourage sustainability.
  • Creating a market for secondary materials, such as by removing VAT on recycled materials and mandating recycled content in production, can drive the circular economy.
  • Additionally, extending minimum legal warranties for products (e.g. 6-8 years)
  • Implement policies to eliminate the use of toxic materials
  • Reform company statutes to prioritize environmental performance and broader stakeholder interests.
  • Reform agriculture by prioritizing smallholder, sustainable farming to enhance local resilience and food security.
  • Implement environmental protection laws and regulations that enforce sustainable land use and resource management.

Moreover, to address economic inequality, it is crucial to implement several key policies:

  • Enhance access to essential services such as education, healthcare, and childcare
  • Introduce or increase minimum wages to boost living standards and reduce poverty. Ensure good job quality and improve job security
  • Adopt progressive taxation to fairly distribute economic power and curb tax avoidance
  • Explore universal basic income (UBI) or a job guarantee program to provide financial stability and employment opportunities
  • Improve childcare access
  • Invest in local skills and training programs
  • Support worker cooperatives to foster equitable economic growth and community empowerment.
  • Consider global wealth redistribution mechanisms, like carbon markets, to support poorer nations and address climate change.
  • Implement trade barriers to protect developing economies from exploitation and encourage domestic industries. Cancel or restructure national debts to free up resources for development.
  • Overhaul corrupt legal systems to ensure justice and effective governance.
  • Invest in clean energy, water, and sanitation to improve basic living conditions and reduce environmental impact.
  • Lastly, ensure population stability through improved education, access to contraception, and better living conditions to manage demographic pressures.

B) Financial Institutions

The financial sector also plays a critical role in enabling the regenerative economy.

1) Financial System Structure

  • Enhance Diversity and Resilience:Increase the variety of financial institutions to ensure different roles and strategies (e.g., stakeholder banks, public banks).
  • Address Interconnectedness:Improve the management of how financial institutions' connections impact crisis spread and stability.
  • Control System Size:Regulate the size of financial systems relative to their domestic economies to mitigate risks.
  • Simplify Complexity and Improve Transparency:Reduce the complexity of financial products and enhance transparency to manage risks more effectively.Implement measures to prevent excessive risk-taking.
  • Break Up Large Banks: Consider breaking up large banks into smaller, less connected entities. Convert large banks into public utilities with high capital requirements
  • Promote cooperative finance to provide fairer access to capital and ensure equitable business practices.
  • Reform capital markets:Promote long-term investments over short-term speculation. Implement differential voting rights and heavy taxation on short-term returns.

2)Regulation and Governance

  • Regulate Asset and Liability Composition: Monitor and manage where banks invest to avoid speculative and volatile assets. Adjust funding methods, emphasizing stable deposits over short-term borrowing.
  • Create simple, structural rules for the shadow banking sector.
  • Restrict Bank Activities: Limit banks' ability to use insured deposits for high-risk trading. End practices that lead to too-big-to-fail scenarios and ensure accountability for financial crimes.
  • Differential Reserve Requirements: Implement 100% reserve requirements for property investments (except new or socially necessary housing) and speculative investments.
  • Adjust Leverage Ratios: Enforce stricter capital requirements to reduce systemic risk

3)Sustainable Investment

  • Credit Guidance:Direct credit and investment towards sustainable enterprises and investments, such as renewable energy, sustainable agriculture, and green infrastructure.
  • Encourage Specialist Banks:Establish Green Investment Banks or National Investment Banks focused on sustainability.
  • Promote Regional or Local Banks: Support the creation of regional or local banks with public interest mandates to avoid speculative investments.
  • Promote innovative financial instruments: Support green bonds, impact investing, and carbon markets to mobilize the necessary resources for regenerative initiatives.

4)Innovative Financial Models

  • Evergreen Direct Investment (EDI): Explore EDI methods where investors receive a preferred return and share profits with the brand holder.
  • Sovereign Money Creation: Use sovereign money to fund sustainable investments and public welfare programs, separating money creation from private banking.
  • Strategic Quantitative Easing (QE): Use QE to invest in green infrastructure and sustainable projects, rather than bailing out traditional banks.

C) Business

Economically, businesses are crucial to advancing a regenerative economy. Future success will depend on their ability to embed sustainability into core strategies, foster disruptive innovation, and embrace new business models that emphasize circularity, resource efficiency, and social responsibility.

  • This includes rethinking supply chains, production processes, product design, and waste management to minimize environmental impact and contribute to the regeneration of natural systems.
  • Businesses should uphold human rights by supporting freedom of association, eliminating forced and child labor, and discrimination; they should also advocate for environmental responsibility, support eco-friendly technologies, and combat corruption, while ensuring they are not complicit in human rights abuses (e.g. UN Global Compact Principles)
  • Businesses should support for SDGs and climate change goals, e.g. adopt science-based emission reduction targets, price carbon, use 100% renewable electricity, engage responsibly in climate policy, eliminate deforestation-driven products from supply chains by 2020, reduce short-lived climate pollutants, and enhance energy efficiency
Regenerative management involves fundamentally shifting business priorities from short-term profit maximization to solving global challenges as a core purpose, using capitalism's tools to drive profitability while ensuring people and the planet thrive.

D) Citizens

Finally, to improve political engagement and create a more inclusive, fair, and sustainable political system, it’s essential to involve citizens, especially the youth, through new technology and reduce the influence of money and lobbying in politics. Policies should focus on long-term goals, prioritize well-being and environmental sustainability, and adapt to technological changes. Addressing the negative impacts of globalization, controlling the financial sector, increasing transparency, and improving migration policies are also crucial. Moreover, supporting a free and responsible media is vital for a healthy democracy.

  • The transition to a regenerative economy combines top-down (policy and institutional changes) and bottom-up (business and community-led initiatives) processes. The overarching goal is to redefine the economic narrative to emphasize well-being, dignity, and environmental health, ensuring that these values become integral to institutional and business practices.
  • Policy and Institutional Change:a) Influence political leaders to develop and implement policies that align with the new narrative of regenerative economics. b)Create Enabling Environments that support the adoption of regenerative practices, including investments in training and capacity-building.
  • Business and Finance: a) Establish Measures of Well-being. b) Encourage businesses to adopt practices that enhance well-being and focus on regenerative wealth creation. c)Redirect Capital Flows and channel investments towards companies and projects committed to regenerative practices.
  • Implementation Strategy: a) Identify Key Players who influence the current economic narrative and convene them to ensure coherence in the transition. b) Involve various stakeholders to adapt and refine the economic narrative. c)Crowdsource locally appropriate strategies for scaling regenerative initiatives. d)Highlight and support leaders and businesses committed to regenerative practices.
  • Cross-Sector Collaboration:Build Partnerships and encourage collaboration across sectors and scales to support collective action and shared responsibility. Facilitate the exchange of knowledge, technology and best practices among diverse stakeholders.
  • Capacity-Building:Provide training and resources to equip individuals and organizations with the skills needed to thrive in a regenerative economy.

  • Conceptual ambiguity: Despite the wide use and importance attributed to “restoration” and “regeneration,” the concepts are rarely defined or explained in theliterature. Piero Morseletto points out that the concept of "regeneration" isa ambiguous and mainly a symbolic/evocative term with little practical application in the context of circular systems exceptin the case of certain agricultural practices. "Until new conceptual developments intervene, regenerationdoes not seem to be applicable to the economy as a whole and because of this, might beabandoned as a guiding principle of the circular economy. Unlike regeneration, restoration can beconsidered a core principle because it has widespread application and can be a point of referencefor circular applications."
  • Complexity: One of the most significant challenges is the complexity involved in implementing circular and regenerative economic models at scale. These models require a systemic change across entire supply chains, industries, and economies, which involves coordination among numerous stakeholders with varying interests.
  • Economic Viability and Profitability: While circular and regenerative practices are theoretically beneficial for the environment, their economic viability and profitability are often questioned.
  • Technological limitations: Current recycling technologies are often inefficient, leading to quality degradation of materials, and there are significant technological gaps in achieving true circularity in some industries, such as electronics and textiles. Moreover, regenerative practices like biomimicry and ecological restoration require advanced scientific understanding and technological solutions that are still under development.
  • Scale and Scalability: Local successes in circular and regenerative practices do not easily translate to larger scales due to differences in economic structures, resource availability, and cultural contexts. Scaling up often requires substantial infrastructure investments, changes in policy, and global cooperation, which are difficult to achieve uniformly across regions.
  • Social and Behavioral Barriers: Consumer resistance, lack of awareness, and entrenched consumption patterns are major obstacles to the widespread adoption of circular and regenerative practices. Additionally, businesses may be reluctant to shift away from traditional linear models that are well-understood and financially rewarding .

Definitions

  • Restauration vs Regeneration: The term "restorative" is often used to describe processes related to individuals, particularly in fields like healthcare (e.g., restorative medicine), education (e.g., restorative school practices), and philosophy (e.g., restorative justice), where it conveys the idea of repairing or healing the self or person. In contrast, "regenerative" is commonly applied in scientific contexts—such as ecology, biology, and medicine—to denote functional self-renewal or, more frequently, the replacement of lost or damaged parts or structures within organisms or ecosystems. In environmental economics, "restoration" generally refers to the process of reversing damage caused by human activities, with the goal of returning to an undefined original condition. Advocates of the restorative approach tend to focus on practical problem-solving within specific economic domains, such as soil fertility, repair, remanufacturing, waste management, and production cycles. On the other hand, "regeneration" is seen as a step beyond restoration, aiming to "enable social and ecological systems to maintain a healthy state and to evolve." While restoration is about "making something well again," regeneration is often presented as a more ambiguous overarching or inspirational principle related to "making it better" than its assumed original condition. Accordingly, Morsoletto offers a straightforward distinction: restoration is the return to a previous or original state, while regeneration involves promoting the self-renewal capacity of natural systems with the goal of reactivating ecological processes that have been damaged or over-exploited by human actions.
  • Circular Economy: In 2012, the Ellen MacArthur Foundation (EMF) introduced the concept of a circular economy (CE) as "an industrial economy that is restorative or regenerative by intention and design," and later refined this as "restorative and regenerative by design and aims." A key aspect of a CE is the shift from the "end-of-life" concept towards one of restoration rather than destruction, where products and materials are not discarded but instead remain within production systems as long as it is economically and technically feasible. Strategies such as reuse, repair, renewal, refurbishment, remanufacturing, maintenance, and upgrading are employed to extend the life of products. To measure the effectiveness of these strategies, the EMF developed a material circularity indicator (MCI) to track restorative flows of products and assess a company's overall material flows. This approach aligns with the original meaning of restoration, which is to "build up again." However, few studies refer to the regeneration of products and materials (e.g., a printer or an oven) in the context of replacing old or defective parts, as is done in refurbishing, remanufacturing, and upgrading. In the cases of refurbishing and remanufacturing, the term "regeneration" is often used synonymously with "restoration." Upgrading, which implies improvement, might be seen as a form of regeneration, but it is typically more aligned with restoration, particularly when driven by higher user requirements or new regulations. Additionally, regeneration can refer to the transformation of unwanted materials into new, useful ones.
  • Cradle to Cradle: This concept originates from the work of architect Stahel, chemist Braungart, and environmental expert Engelfried, and was later formalized by Braungart and architect McDonough. Alongside the definition of a circular economy (CE) as both restorative and regenerative, the Ellen MacArthur Foundation (EMF) draws a key distinction—based on the Cradle to Cradle framework—between the cycling of materials predominant in the technosphere and those in the biosphere. According to the EMF, "the technical cycle involves the management of stocks of finite materials," where "technical materials are recovered and primarily restored within the technical cycle." Conversely, "the biological cycle encompasses the flows of renewable materials," where "renewable (biological) nutrients are mostly regenerated within the biological cycle." Many CE researchers adopt this dual-cycle approach, distinguishing between technical and biological materials (or "nutrients," as referred to in Cradle to Cradle terminology). From the EMF's descriptions, it appears that the concept of restoration is particularly applicable to the technical cycle, where finite materials are recovered and reused. In contrast, the concept of regeneration is more aligned with the biological cycle, where renewable resources are replenished and regenerated.
  • Regenerative agriculture: So-named (and promoted since the late 1970s) by the agriculturalist and publisher Rodale —is a concept that describes maintaining and improving resources through continuous organic renewal of the complex living system
  • Restorative Economy: Ecologist and entrepreneur Paul Hawken coined the term "restorative economy" to describe an economic model that integrates business activities with environmental restoration practices. Hawken emphasized that "to restore is to make something well again," advocating for the application of this principle within the economy to heal and sustain ecosystems. This concept was further exemplified by entrepreneur Ray Anderson, who transformed his company, Interface—a leading carpet tile manufacturer—into a self-described restorative enterprise, aligning its operations with the principles of environmental restoration.
  • Regenerative development and design: Advanced by architect John Lyle, this concept advocates for the convergence of disciplines such as architecture, landscape ecology, land-use planning, permaculture, and regenerative agriculture. Lyle argued that "to be sustainable, the supply systems for energy and materials must be continually self-renewing, or regenerative, in their operation." He established the framework, principles, and strategies necessary for reversing environmental damage, proposing regenerative design and circular flows as a replacement for traditional linear systems. Lyle's work laid the foundation for a holistic approach to development that prioritizes sustainability through self-renewing processes.
  • Restorative environmental design: Advocates of restorative environmental design aim to return degraded or damaged sites to a state of acceptable ecosystem health through human intervention. Others support regenerative building practices, such as those exemplified by the Leadership in Energy and Environmental Design (LEED) standards, which take a holistic approach to constructing human settlements and other activities. These approaches emphasize the intentional design of human systems that can co-evolve with natural systems, enhancing the health and vitality of specific geographic locations—whether anthropic or natural—over time. The terms encompass the creation of new physical forms, repurposing structures, and improving wealth or connectivity within these environments.

Picture: Andre Reichelt Definitions: Morsoletto, Restorative and regenerative: Exploring the concepts in the circular economy, Journal of Industrial Ecology 2020


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Practitioner's Forum

Here you can find the most memorable comments, questions and shared resources from the plenary conversation.

KEY QUESTIONS FROM Practitioners' Forum

Here you can find the most memorable insights, comments, questions from you, the community. Simply select from the drop down menu on the right -->

  • Barry James:How did we get into this mess, that is the question! The Mt Pelerin Society (aka Hayek & Friends) 1947 - Took place at the opposite end of Lake Geneva while the WTO was being created at the other. [...] Thatcher/Reagan brought the poisonous 'Doctrines' (Friedman's word) into the mainstream - it became the mainstream and the global operative philosophy
  • Eri Mountbatten-O'Mally: Hunter asks excellent questions. What life do we all want? We need to begin there. I'd suggest, of course, that we want to flourish.
  • Jutta Jerlich: I think the word sustainability is interpreted in so many different ways, that misunderstanding is preprogrammed, unavoidable and most often going unnoticed.
  • Eri Mountbatten-O'Mally:The faith in SDGs may be misplaced. They operate very much to integrate 'developing' economies into our Western hegemonic order.
  • Clare Chapman: We can make our unconscious money stories conscious and not be hijacked by a story that doesn't serve the planet or ourselves.
  • Walter: We need a NEW economic system that is not based on accumulation but having the best interest for planet and people.
  • Kari: Biomimicry is an interesting term. Everything seems to come down to a life-cycle.
  • Andre Young: We here in South Africa have dialogues in group called a Lekgotla - where Ubuntu - Ubu - "To Become" Ntu - "your highest potential/being" is practiced. the African practice in this Lekgotla is "Umuntu Ngumuntu Ngabantu" (in Zulu) or "Motho Ke Botho ka Batho" (in sotho) - A person is a person through another person. With this Ubuntu, umuntu ngumuntu ngabantu in the Lokgotla we enable this highest potential in each other in service of each other and Life.
  • Jutta Jerlich: For me it is about being a human being - small kids have this built into them and always want to share with others - they naturally see the need to share = equality.
  • Fraser Musson: Capitalism has become consumerism for many, and this is perpetuated by social media creating unrealistic aspirational desires that increase the speed of consumption.
  • Joost van de Loo: Have you read this article by The Berkana Institute, about 'Using Emergence to Take Social Innovation to Scale'? It gives me hope and a way to imagine how a transformation or replacement of capitalism could ever happen. (Check the resources below)
  • Peter Mulherin: ‘Values’ are unique to the individual. So we need communities of common values that then as collectives can have market power to put demand on bus/govt to change or lose market share.
  • Marcello Palazzi: The political and business dimensions need to be supplemented by the fundamental transformation of citizens’ rights and property rights (citizenship and ownership), as well as leadership.
  • Sara Fontanet: How do you convince those who have the most to lose to adopt these new stories?
  • Eugen Oetringer: We keep hearing facts and what should be done. But how do you get it into decision-making? - Why are decision-makers trapped in making the problem-fuelling decisions? - Why should the decision-makers worry about Tipping Points of climate when, for 2 decades, the same decision-makers missed countless Tipping Points and still enjoy a good life? - How can we get fixed ways of thinking opened?
  • Fraser Musson: To move towards a new model, will this require Governments to stop measuring progress in terms of 'Growth' and to create a new framework for measuring progress?
  • Frank Calber: I am quite surprised that Hunter, Otti and Clare focus on vehicle ownership and not Mobility as a Service (MaaS). What are reasons that you chose this way of thinking
  • Peter Mulherin: I hear and read and understand and do believe it but how do we transition at the pace and scale necessary? What is the to do list?
  • Mark: What is your take on on the new EU Taxonomy including elements of the Green New Deal such as CSRD and the reporting requirements? How do you think is the best use of these reporting standards to impact change and head towards a regenerative economy?
  • DMG: You start with technology for the transition and hope that values catch up. Will tech really saves us if we do not have the right values?
  • WalterD: Is it true like you mentioned in your presentation that no business would be profitable if we would loose natural capital? So how can you stand for making money and profit?

Community Resources


The book, which was mentioned during our episode, explores the deep-rooted issue of "othering," which refers to the way societies create divisions by casting people or groups as fundamentally different or inferior. The book argues that this process is at the heart of many forms of inequality and societal fragmentation.
Margaret Wheatley discusses the concept of emergence in systems change. Wheatley explains that transformative social change happens through small, local actions that connect and scale up.

Commonland is an organization focused on restoring degraded landscapes using a holistic approach called the "4 Returns framework."

Presentations and Core Concepts

Here you can download all available presentations for free!

Definitions

The circular economy is a system where materials never become waste and nature is regenerated. In a circular economy, products and materials are kept in circulation through processes like maintenance, reuse, refurbishment, remanufacture, recycling, and composting. The circular economy tackles climate change and other global challenges, like biodiversity loss, waste, and pollution, by decoupling economic activity from the consumption of finite resources. (Ellen McArthur Foundation)

The Human And Nature DYnamical (HANDY) model is a thought experiment that uses a mathematical equation to analyze the interaction between humans and nature and predict long-term societal outcomes. The model uses factors like birth rates, income classes, and resources to simulate social systems. A NASA-funded study that used the HANDY model found that societal collapse is possible even in advanced civilizations, and that it can be avoided by reducing the rate of resource depletion and distributing resources equitably. During the discussion we mention that it is a highly simplistic model and "sufficient equality" would mostly be based on physical subsistence of all classes. (p2p foundation)

Downloads

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meta inquiry for experts

Reflecting Deeper From Multiple Perspectives

Expand your horizons by engaging in critical reflection on each paradigm within the context of fundamental philosophical, political or economic questions


Glean deeper insights through comparative analysis across various approaches to enrich your journey forward.


Watch the Meta Inquiry

In this section, we take on the role of "transformation scientists" to explore the proposed alternative theory from a broader perspective. Using a standard inquiry framework, we focus on three key areas: a) core values, b) institutional changes, and c) change and transformation strategies. This approach allows us to analyze each aspect in greater detail, identifying its unique features while also comparing it to other frameworks and theories to gain deeper insights.

Executive Summary


Overall categorisation

  • Our overall categorization is "orange," reflecting a primarily social democratic political ideology. However, this classification obscures the average stance between the liberal or neoliberal influences commonly found in the ostensibly "value-free" movements of natural capitalism and circularity, and the partly socialist perspectives advocated in proposed reforms for the banking sector and social equality measures.

a) Core Values

  • We highlight that "regenerative economics" is a somewhat ambiguous fusion of three distinct movements: sustainability, circularity, and deep ecology (though this may not be the final classification). While these movements share certain principles, they diverge significantly in their dominant systems perspectives, key objectives, and design approaches. Sustainability focuses on the partial internalization of externalities, such as through the triple bottom line. Circularity emphasizes resource productivity and reduced throughput, while deep ecology centers on natural well-being, with a strong emphasis on biodiversity and nature as an intrinsic value.
  • In terms of systems, sustainability is grounded in market systems, circularity revolves around closed-loop technological innovation and production, and deep ecology prioritizes ecological dynamics. These approaches intersect in concepts such as the circular economy (sustainability and circularity), life-support systems (sustainability and deep ecology), and resource regeneration (circularity and deep ecology). All movements converge around the idea of "ecological" or "environmental services," as proposed by Robert Costanza, advocating for the valuation and pricing of nature within economic frameworks, rather than treating it as a free resource.
  • The greatest divergence among these approaches lies in their underlying value systems. The well-known regenerative economic chart somewhat oversimplifies their relationship by combining the technical "how" related to production efficiency (y-axis) with the normative question of "what" should be produced (x-axis). This risks obscuring key debates over consumption reduction, degrowth, and whether certain products—such as luxury goods or those harmful to nature or human health—should be produced at all. These issues require political discussion and consensus rather than relying on the assumed superiority of "regenerativeness."
  • An interesting observation is that in the chart, "green" is positioned on the left, suggesting it holds even less value than sustainability. This may reflect how the "green" discourse has been co-opted by the dominant capitalist narrative over the last decades, particularly through greenwashing. As a result, the concept of "regenerative" can be seen as an attempt to establish a new narrative that challenges conventional economic thinking, moving beyond "green" discussions.

b) Institutional Changes

  • The regenerative economy introduces many policies aimed at natural capitalism, aligning closely with a mixed economy. Most policies focus on resource efficiency and promoting the circular economy by internalizing externalities, changing behaviors, and fostering state-driven innovation. The finance industry is seen as the most problematic sector and is therefore suggested to undergo drastic reforms, including breaking up big banks and restructuring reserve requirements, which could fundamentally transform its operations.
  • If we juxtapose orthodox management logic with the circular economy, an interesting contrast emerges. Michael Porter's value chain emphasizes efficiency and cost reduction but oversimplifies complexity, overlooks holistic development, and perpetuates a wasteful "take-make-dispose" model. The scarce resource is finance. In contrast, the circular economy is a regenerative system that integrates nature and resource efficiency into the entire production and consumption ecosystem, minimizing waste and maximizing resource use. The scarce resource here is clearly natural capital.
  • A change in the taxation system is core, or as Hunter puts it, "Taxes are best applied to items that society does not want, to discourage them." Circular taxation focuses on changing behavior by reducing waste and overconsumption through taxes while encouraging reuse, repair, and product longevity with tax incentives. Key measures include adjusting environmental taxes to reflect real externalities, shifting taxes from labor to resource use, and promoting recycling and the extended life of goods.

c) Change and Transformation Strategy

  • The natural capitalism approach is firmly situated within a reformist, market-based framework. Business, and particularly production, are seen as key levers in the transition toward natural capitalism, with a strong narrative of regeneration guiding all actors.

d) Reality Check

  • A Circular Economy Vision for a Competitive Europe presents significant opportunities, backed by a coalition of leading CEOs. Currently, the European economy is highly wasteful, losing up to 95% of material and energy value. By increasing resource productivity by up to 3% annually, Europe could achieve savings of €0.6 trillion and generate benefits totaling €1.2 trillion, equating to 7% of GDP. This transition would not only create more jobs but also establish a sustainable path toward widespread prosperity and environmental health across society.
  • 1. Are we shifting to renewable resources? Mark Z. Jacobsen and his colleagues at Stanford and UC Berkeley assert that a complete transition from fossil fuels to a world powered entirely by wind, water, and solar (WWS) energy is achievable by 2050. However, current forecasts indicate that we are only seeing a 28% shift towards renewable resources, highlighting a significant gap between the potential for a sustainable future and the reality of our present energy landscape.
  • 2. Are we capturing carbon? To meet ambitious climate targets, a significant advancement in carbon capture, utilization, and storage (CCUS) efficiency is essential. Even if CCUS technologies were to remove 99% of CO2 from coal plant exhaust, the remaining emissions would still have a concentration equal to or higher than that of the atmosphere. In 2023, planned CCUS capacity increased by 35%; however, the current project pipeline only accounts for approximately 40% of the Net Zero Scenario's requirement, which calls for capturing 1 billion tonnes of CO2 per year out of a global target of 35 billion tonnes by 2030.
  • 3a. Are we increasing efficiency: Transportation - As of August 2024, Europe is making strides in transportation efficiency, with approximately 11.8 million plug-in passenger cars, accounting for about 30% of the global total. While new electric car sales are expected to reach 17 million globally in 2024, representing over 30% EU market share, year-on-year growth varies, with registrations declining in key markets like Germany, the Netherlands, and Sweden. Moreover, in 2023, the EU-registered passenger car count reached nearly 257 million, reflecting a 6.7% increase since 2018. Beyond fuel efficiency, land utilization for passenger cars remains low, with only 5% representing the whole system's efficiency.
  • 3b. Are we increasing efficiency: Agriculture & Food - In the agriculture and food sector, Europe faces significant challenges, including widespread soil degradation and the inefficiency of 95% of fertilizers. Alarmingly, 31% of food produced is lost or wasted, while half of the European population is classified as overweight or obese. While regenerative agriculture offers potential benefits, there is insufficient evidence to confirm that it consistently increases yields, and research on holistic management practices like rotational grazing remains inconclusive. However, biochar appears to be a promising solution with clear advantages for enhancing soil health and sustainability. 
  • 3c. Are we increasing efficiency: Construction - 
    In the construction sector, efficiency improvements are urgently needed, as 10-15% of building materials are wasted during construction, and 20-40% of energy used in buildings is wasted due to inefficiencies. Additionally, 60% of office spaces remain underutilized. This sector is the largest emitter of greenhouse gases, responsible for a staggering 37% of global emissions, with carbon impacts spanning the entire life cycle of buildings. Since 2010, the constructed building area has increased by over 31%, predominantly in residential buildings. The Global Buildings Climate Tracker (GBCT) indicates that CO2 emissions from building operations have risen by 5.4% since 2015, while reductions in energy intensity fall significantly short of necessary targets. Furthermore, the adoption of renewable energy in buildings has seen only marginal improvement, and the uptake of green building certifications remains inadequate.
  •  3d. Are we increasing efficiency overall? The energy transition is still in its early phases, with only about 10% of the necessary deployment of low-emission technologies achieved across most sectors as of 2023. Among the more than 50 components monitored, only three—solar photovoltaic (PV) systems, electric vehicles, and lighting—are considered fully "on track" to meet the Net Zero by 2050 scenario. The current rate of progress in energy intensity, a crucial measure of the global economy's energy efficiency, is projected to fall below long-term trends at just 1.3%, largely due to a 1.7% increase in energy demand this year. To achieve net-zero emissions, it is essential to decarbonize all aspects of energy production and consumption, and a key step toward this goal is to double the global pace of energy efficiency progress by 2030.
  •  4. What’s the outlook? The current progression reveals a close alignment between empirical data and the original Club of Rome "Limits to Growth" scenarios,  suggesting that World3 dynamics remain accurate. However, significant divergence across the four models occurs only after 2020 and the future therefore presents risks of substantial declines in welfare and well-being. Among the various scenarios, both "CT" (Decoupling) and "SW" (Sustainable) scenarios suggest a "no collapse" pathway maintaining high living standards; however, as we have already discussed an absolute decoupling scenario remains highly unlikely and the "SW" variant shows the least alignment with current empirical data. 
  • 5. Significant blockers for CT Scenario: The Club of Rome's comprehensive technology (CT) scenario is a model that predicts stalled economic growth without social collapse, envisioning technological advancements and conservation efforts to be harnessed to tackle environmental and resource challenges, focused on innovation and improved practices for sustainable outcomes. However, several significant barriers impede this vision. The efficiency of resource use is declining, as evidenced by decreasing agricultural yields. Technologically, in order to achieve the scenario, twenty-five interconnected physical challenges must be addressed, including the deployment of approximately one billion electric vehicles, over 1.5 billion heat pumps, and around 35 terawatts of low-emissions power generation capacity by 2050, alongside the necessary supporting infrastructure like grids and EV charging stations. Politically, obstacles include limited opportunities for non-collusive cooperation, unpriced externalities (such as CO2 emissions and waste disposal), a flow-based success metric tied to GDP, and an uneven fiscal landscape characterized by €300 billion in annual fossil fuel subsidies.
  • 6. Role of business and a need for SW scenario? The Club of Rome's "Stabilized World" (SW) scenario envisions a sustainable future characterized by high welfare and stability, contingent upon a fundamental shift in values and policies. This model advocates among others for reduced family sizes, widespread access to birth control, and conscious consumption limitations, along with changes in policies, technologies, and behaviors that mitigate environmental harm and foster long-term ecological balance. Beyond the physical and political blockers related to the CT scenario here we especially find the negative influence of businesses and business associations in perpetuating a consumerist ideology. According to InfluenceMap’s 2021 Climate Policy Footprint report, the influence of corporations and industry associations on climate policy can significantly impede efforts aligned with the Paris Agreement, often overshadowing the impact of their direct emissions. Conversely, businesses can also use their influence to make a positive difference - companies like Unilever, Nestlé, IKEA, and Tesla, along with renewable energy utilities such as Iberdrola, Enel, and Ørsted, exemplify positive leadership in driving climate policies that align with Paris Agreement goals.

DIVING DEEPER

Looking for further insights?

Find here additional resources and books related to the session 


Dive into further academic research on performance management.


Suggested Book Shelf


Natural Capitalism

by Paul Hawken, Amory B. Lovins, L. Hunter Lovins

Factor Four

by Ernst U. von U. Weizsacker

FURTHER READINGS AND RESOURCES


Would you like to find out more about Hunter Lovins and her initiative? Then visit his website

Hunter is a member of the Club of Rome. Find out more on their website.

With this emergency paper, the Club of Rome is attempting to respond to the direct calls for action from citizens around the world, and to formulate a plan that will meet suitably ambitious reduction targets and ensure climate stability.

Holistic Management (HM) is a decision-making framework based on triple bottom line thinking and a proactive approach to managing complexity. Primarily associated with an approach to managing livestock, it has spurred long running and still unresolved debates in rangeland ecology and management.

During the webcast, Hunter called Sekem an exciting and long-term project when it comes to sustainable development.

The current interlinked and escalating socio-ecological crises have necessitated a deep sustainability turn, requiring the rethinking of many currently taken-for-granted assumptions, norms, and practices related to the natural environment, science, and technology. This challenge raises the question of where a shift of such magnitude is more likely to occur. This paper addresses this question by developing a new Industrial Modernity Index

Biochar is obtained by pyrolyzing biomass and is, by definition, applied in a way that avoids its rapid oxidation to CO2. Its use in agriculture includes animal feeding, manure treatment (e.g. as additive for bedding, composting, storage or anaerobic digestion), fertilizer component or direct soil application.

In this paper we analyze the political economy of agricultural producer support in the OECD countries between 1986and 2001.We review the variety of theories of agricultural protection created by economists to explain this apparent anomaly.

Regenerative Agriculture (RA) claims to build soil organic carbon (SOC) and increase crop yields through simultaneous adoption of a suite of management practices which restore soil health. However, this claim is largely unevidenced as few studies of fully integrated regenerative systems are currently available. As a first step to addressing this knowledge gap, we here examine three practices now being promoted as part of RA: reducing tillage intensity, cover cropping and including a grass-based phase in arable rotations (ley arable rotations).

In the face of climate and ecological crises, it is vital that car use be reduced, while simultaneously shifting towards different powertrains and reducing the size, weight and energy demand of vehicles. This poses a challenge to the global car industry, as its business model historically centres on selling more and larger cars. In this context, the purpose of this paper is to examine the social-ecological limits of industrial restructuring in Germany.

The unsettling warning this article delivers has only grown more urgent since 1999, when it first appeared in HBR. But the value here lies not so much in the alarm that sounds as in the vivid and sometimes startling reconceptualization of how we think about the environment and economic value.

As dozens of ministers and CEOs from around the world gather in France for IEA Global Conference on Energy Efficiency, new analysis sets out what’s needed to meet energy and climate goals.

Energy efficiency is the single largest measure to avoid energy demand in the Net Zero Emissions by 2050 (NZE) Scenario, along with the closely related measures of electrification, behavioural change, digitalisation and material efficiency. All together these measures shape global energy intensity – the amount of energy required to produce a unit of GDP.

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